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December 15, 2006     Barnstable Patriot
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December 15, 2006
 
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"Hey ! Over here!" That's what you want to shout to search engines once your site is up and running. A good designer can attract all the attention you need without any hysterics. Your purpose in setting up a Web site is to attract visitors and induce them to become buyers and then repeat buyers. If the visitor knows your business only through your Web site, then you must deliver a flawless Web experience. But the best crafted Web site will not be effective if it is merely a face in the crowd. You want your site to stand out from the competition. This is ac- complished by increasing the visibility and attrac- tiveness of your site to the various search engines. Few business managers have the expertise, time or inclination to learn the finer points of Web pro- gramming languages like HTML, XML, JavaScript , Flash and several others. Similarly, relatively few business managers can de- sign an effective Web site. This is why most business- es use a professional Web page designer or a design firm that does both the de- sign and the programming. The business manager's function is to oversee the design phase to ensure that the site will accom- plish its intended goals, and the programming phase to ensure that the fi- nal site works as intended. This allows the manager to focus on his area of great- est strength -running the business -while other experts take on this highly specialized task. The designer's mantra while building the site should be: "Search engines only index text." That's because he knows that glitzy bells and whistles like Flash animation and animated buttons and menus require lots of band- width (download time) and do not contribute materi- ally to the information the site provides. The manager should, however, know enough HTML, at least, to be able to ask pointed questions if the site does not work as he understood it would. Search engines such as Google, Yahoo! and MSN collect and index Web sites by dispatching small ap- plications called crawlers or, more commonly, spiders. These cyber-arachnids prowl constantly,looking for new sites to analyze and index. They can also assign rank to a site according to several criteria. Each search engine uses propri- etary criteria for ranking sites and selecting which sites to examine. Web sites CONTINUED ON PAGE A:14 TechFlics | ^ By Stan Elias p^p^p**™"-—¦¦¦JHRF'SI mM -j**"*' ^ f l j^^^^ ^* » » H & «*ty ** ~ f- X W y I B. •'" '' 'SaaaaJSI- - '" " kSf "^^^ "—*ePfc< ' . I, , avH ¦ siiiysfeslffii^^ " ----^B H ^W^^y*-*J*!!jil5^~|^**" mmm0tim9m" *~ MmmMmf -jf^Zaar Mmf ZSZ^mmm - "TflH ¦ y'g^ *,!»& - -. ge ¦¦ *¦¦, ,B 1 I-^ *H F C £ ysi . aaB l ^ ^ ^ ^ ^ j ^'^^J^ '^r^M B9L .^—***s* mw*" ^ I Subscribe Today (508) 771-1427 \ c f£ M >, Intersession Jill. I Begins HBbff/ January 2 Keep up - Catch up - Start up by completing a full-credit course injust three weeks. But - you must register now ! Human Resource Management BUS107-75 Tu-We-T h 12n-5p Jan. 2-18 South 115 Management BUS214-75 M-W-F 12n-5p Jan 3-19 North 116 Oral Communication COM103-75 M-F 9a-12 30p Jan. 2-18 South 115 Argumentation & Debate COM207-75 M-F 9 30a-1p Jan. 2-17 South 116 Fundamental Arithmetic MAT010-75 M-F 9a-12 30p Jan 2-18 South 105 PreAlgebra MAT020-75 M-F 9a-12 30p Jan. 2-18 South 106 The Civil War HIS117-75 Tu-We-T h 8a-1p Jan. 2-18 South 114 Microcomputer Application Software GIT110-75 Tu-We-Fr 12n-5p Jan. 2-19 Tech 101 Introduction to Environmental Science ENV118-75 M-F 9a-12 30p Jan. 2-18 North 117 ENV118-75-LAB M-F 1p-2.50p Jan. 2-18 Sci 107 Call Now: 508-375-4012 www.capecod.edu 1 By Edward F. Maroney emaroney@barnstablepatriot.com ECONOMIZING AT THE EDC? - Dave Willard, left, vice chairman of the Cape Cod Economic Development Council and EDC administrator Dan Dray listen last week as the county commissioners ask about the council's FY 08 budget. With a projected $2.2 million overall deficit, all departments are being asked to consider spending cuts and new revenue sources for the year beginning July 1. The old discussion about how the salary of the Cape Cod Economic Development Council' s administrator is paid has come up again as the county faces a potential $2 million revenue shortfall for the fiscal year beginning July 1. The administrator , Dan Dray, and EDC vice chairman Dave Willard got the same message from the county commissionerslast week that alldepartment sare receiving: help us find alternatives. Given the situation, com- missioner Lance Lambros asked, should Dray's salary come from Cape & Islands license plate funds, or should that money continue to be protected for job develop- ment grants? "We're here to be realistic and be ateam player,"Willard told the commissioners. "We don't want to go there , but this should be part of the discussion." "We have to support as much as possible the stable grant-giving ability " of the council, commissioner Bill Doherty said. The council has made about $400,000 in grants annually, but com- petition with new specialty license plates may cause that revenue to dip. All agreed that taking a chunk of that money for a salary was not ideal , but agreed to revisit the matter in January when firmer Registry of Deeds revenue figures for the last six months of 2006 will be available. "Economic development on Cape Cod is in trouble," Commissioner Mary LeClair said. "There's going to be a shortage of jobs. To put the economy back on the right track ,we've got to put money into the economy." Willard wondered if the commissioners were sug- gesting that the EDC board "become more like traditional boards (whose) members are charged to go out and raise funds." "We're not saying that ," Lambros replied , but he pointed to the example of departments such as health and the environment and the cooperative extension that are active in seeking grants and contracts as good models. County looks for more from CCEDC Twice the space with the same attitude By Edward F. Maroney emaroney@barnstablepatriot.com EDWARD F MARONEY PHOTO TOASTINGTHE FUTURE-Joe and Bev Dunn,owners of IslandMerchant, clink plastic in the restaurant's new space on Main Street. The former skateboard shop has twice the space of their venue on Ocean Street, which will close next month. The Island Merchant is about to sailawayfrom Ocean Street - but only around the bend to anew harbor on Main Street. Owners Joe and Bev Dunn plan to close in January and reopen in late February just down the block from Feder- ated Church in Hyannis. The former skateboard shop has twice the space of the Ocean Street restaurant , but the Dunns don't plan to ask for increased seating. "Most people tell us they don't want to see it bigger in numbers," Joe Dunn said. "They just want to see the space bigger.They don't want us to lose the intimacy." That qualityisahallmark of the Ocean Street space,where diners can almost lean over and pour themselves a drink. "Our tables are rightnextto the bar,"Dunn said. "If you're in Back Bay, that's a dime a dozen. On the Cape,you don't see that.It's a hard transition for people,especiallywithMds. We lose out on people who feel they can't come because being so close to the bar is claustrophobic." The Dunnsplanto "keep our core clienteleandmakeitmore spacious and hopefully gain more repeat businessfrom our core clientele,"Joe said. Seat- ing willremain at 50, although he could see asking for 65 in a couple of years. Their clienteleisyear-round- ers. "Wedon't seeahuge influx of restaurant business insum- mer,"said Dunn. "Wedon't sell fried food, lobster rolls, and clam chowder." The Merchant's Caribbean- influenced cuisine will carry over to the Main Street loca- tion, where Dunn hopes to have a more extensive menu. The Dunns are devoted to downtowns. Their previous establishments included a restaurant/lounge in an up- and-coming part of Washing- ton, D.C., and a similar set-up in Baltimore just four blocks from Camden Yards. They tried without success to buy 10 Ocean St., but that didn't discourage them about staying in town. "When it came to moving, we weren't goingtoleave Main Street. We have a lot of faith in what's going on on Main Street,"saidDunn,whositson the board ofthe HyannisMain Street BusinessImprovement District and serves also on a town historical committee. Dunn is delighted that he's moving into space owned by Dave Dumont of Marstons Mills, who recently renovated his section of the block be- tween Federated Church and Center Street. The new Merchant will see slightly less emphasis on mu- sic, a mainstay of the Ocean Street operation. "Our Thurs- day evenings are pretty much everyone else's Friday and Saturday," Dunn said of the night when family friend Mike Brooks plays jazz piano. Sara Leketaperforms onFridayand hosts open mics Wednesday night. "I'm not looking to churn and burn ," Dunn said. "If people come in once, we're comfortable that they'll come back. We're not there just for tourists on July4. Welive here year-round andourrestaurant stays open year-round." Island Merchant moving to Main Street I HOME BUYERS OF CAPE COD I A Charles Dowick Real Estate Investment Company WeBuy and Sell Homes,WeRent to Own Homes ^^V and Make Down Payment Loans. ^ We Buy and Sell for Ourselves and AmmmmmmW, Can Help You Also. \\W^ ' Advisor/Investor/Realtor H ^ A Q'l/T T)QQ kgJJPI Purchases •Sales •Rent to Own HAYES & HAYES ATTORNEYS AT LAW P.C. Harold L. Hayes,Jr. Michael J. Hayes Jane Smyth Sutton Stephen P.Hayes WILLS.TRUST, ESTATE PLANNING & ADMINISTRAT ION REAL ESTATE. 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