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There's no place like the Hyannis
Area for the holidays
By Monica Parker
Exec Director
It'sthat time of year again.
Jingle bells, a chill in the air,
eating and shopping (and
more eating and shopping.)
A time when commerce and
community intersect in per-
fect harmonyfor the holidays.
(Although it might not feel
like perfect harmony when
you'rewrestlingafellowshop -
per to the ground for the last
Playstation 3.)
It is also that time of year
for holiday events all over
Cape Cod. This year the
Hyannis Area Chamber of
Commerce is proud to be
partnering with the Hyannis
Main Street Business Im-
provement District and the
Greater HyannisCivicAssoci-
ation to present the Hyannis
MainStreet ChristmasStroll.
New partnerships mean new
energy and enthusiasm, and
this year proves to be better
then ever.
The weekend revolves
around four marquee events
andissurrounded byamyriad
of musical, interactive, and
family-focused activities To-
day at 5p.m., the celebration
beginswiththe openingofthe
VillageGreen,and isfollowed
at 7:30 p.m. withthe exciting
arrival of Santa Claus on a
Barnstable Fire Department
ladder truck. WQRC will be
broadcasting as families en-
joy the lighting of the Village
Green and visits with Santa.
Next door at the JFK
Hyannis Museum is the first
Spectacle of Trees, with pro-
ceedsfrom that event goingto
support 15local non-profits.
The evening continues with
activities up and down Main
Street, from free hayrides
to musical entertainment ,
holiday shopping and special
kid'sactivities.MainStreet is
once again the central loca-
tion for the Stroll's festive
family fun!
CONTINUED ON PAGE A:9
Osterville's Pierce-Cote Advertising
merges with Regan Communications
Rebecca Pierce-Merrick
retains title at Pierce-Cote
By Paul Gauvin
pgauvin@barnstablepatriot.com
Boston-based Regan Communica-
tions Group, the nation's ninth largest
independent public relations firm, has
announced a merger with Pierce-Cote
Advertising of Osterville.
Principals of both companies said the
merger willempower them to offer clients
an expanded and comprehensivemenu of
integrated communications services.
George K. Regan Jr., founder of Re-
gan Communications Group, said, "Our
longstanding strengths-public and com-
munity relations and crisis communica-
tions - are perfectly complemented by
Pierce-Cote's advertising, multimedia,
Web and graphic design services."
Rebecca Pierce-Merrick willretainher
title as president of Pierce-Cote and the
agency will continue to operate from its
Osterville location.
"The merged companies represent a
one-stop shoppingopportunity to clients
who otherwise would have to contract
with multiple companies for various
communications needs," Pierce-Mer-
rick said.
Company names will remain the
same. Terms of the agreement were not
released.
Regan Communications Group, found-
ed in 1983, represents clients across a
broad spectrum , including professional
sports teams,hotels,restaurants,manu-
facturers , banks, law firms and news
media. The company's Cape Cod office
will share the Pierce-Cote site.
Pierce-Cote Advertising, established
in 1988,provides integrated communica-
tions to the travel and tourism industry,
transportation , health care, financial
services and other industries.
Willy's buys Women's Body Shop in Hyannis
Club will remain
for women only
By Paul Gauvin
pgauvin@barnstablepatriot.com
JULIA CUMES PHOTO
MAKING A MOVE - Barbara Niggel,a noted martial arts champion and
owner of Willy's Gym, has purchased the Women's Fitness Center in
Hyannis.
It'
s Willy's latest gym,
but guys named Willy or
whatever remain per-
sona non grata.
Owner Barbara Niggel
of Eastham, who at 19 won
her first martial arts world
title, clarified vagueness
this week about the recent
purchase of the Women's
Fitness Center on Attucks
Lane in Hyannis by the
Willy's Gym organization.
Despite coed centers in
Orleans and Eastham, the
tradition will not extend to
the Women's Fitness Center
niche that, although now
owned by Willy's in a $2.1
million deal, will continue
to be testosterone free - no
men.
"It will remain a women-
only facility," Niggel said
this week. "At some point in
the future, we would like to
add onto the existing build-
ing for a coed facility and
have both."
Niggel said Willy's took
over the Women's Body
Shop operations on Nov. 1.
"It was a soft opening," she
said. "There won't be any
changes at this time. We
want to get through the hoi
idays. After that, we'll start
training our team there and
hopefully the current staff
will choose to stay."
Willy's tradition, none-
theless, is rooted in coed
activity, said Niggel, whose
purchase of her first Willy's
Gym in Orleans in 1985
was "a lifelong dream come
true."
That dream began when
Niggel was a child training
with a martial arts master
teacher, a Mas Goeroe Ago-
eng in Indonesian, named
Willy Wetzel, for whom
Willy's gyms are named. Nig-
gel says Wetzel taught her
"if you can dream it, you can
do it."
At age 15, Niggel won
her first martial arts title
and, two years later, at 17,
opened her first martial
arts school and gym in Ohio
under Wetzel's tutelage. Not
long afterwards, in 1975,
Wetzel died, leaving Niggel a
"heartbroken" teenager, she
said, who vowed to devote
her life to Wetzel's "compas-
sionate teachings."
When the steel industry
abandoned her Ohio town,
Niggel said, so did many of
her clients. She was still in
competition and moved to
Hingham for a while to help
a friend start a gym in that
area.
While there she vaca-
tioned on Cape Cod, liked it
and between competitions,
began teaching self-defense
in Lower Cape schools, rape
crisis centers and police
departments as a volunteer,
becoming an honorary depu-
ty sheriff for her efforts.
Niggel continued with
martial arts competition
and doing worldwide teach-
ing of Wetzel's Poekoelan
Tjimindie Tulen, "not a
martial art but a healing
and compassionate way of
living," she said.
"But I missed having a
club. In 1985, 1decided to
lease property and open one
in Orleans." She named it
after her mentor, Willy Wet-
zel. "I have what you could
say is a lifetime lease on the
building because I never
plan to leave that club," she
said. "It's my baby."
Niggel kept her world title
for nine consecutive years
and retired from competition,
she said, "before the young
ones beat me." In 2002, she
opened Willy's Wellness and
Conference Center in East-
ham, where she owns the
building and the business.
She says the clubs have
been named the best fit-
ness clubs on the Cape for
a number of years and have
received awards this year in
11 categories.