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May 19, 2006     Barnstable Patriot
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May 19, 2006
 
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CONTRIBUTED PHOTO REASONTO SMILE -Sturgis Charter Public School Headmaster Eric Hieser congratulates student and scholarship recipient Brian Finn of West Yarmouth, a senior at the school in Hyannis, as he receives the award from Joanne Stelma , branch manager of Rockland Trust's Hyannis Main Street location. Free workshop in Barnstable The State Office of Minority and Women Business Assistance will hold a free certification workshop May 25 from 10 a.m. to 1 p.m. at the Barnstable Airport in the confer- ence room, 480 Barnstable Road in Hyannis. Registration is required by noon May 24: 617-973-8692. A trip for the kids Ellen DiMeco and her husband Fredy DiMeco recently won a cruise to the Bahamas. Sponsored by her employer, Workplace Essentials, she negotiated for a cash donation to be made to the Boys & Girls Club to help pay for summer camp for deserving children. Skipper Restaurant to cook-off The 25"' annual International Schweppes Great Chowder Cook-Off is held June 3 from 11 a.m. to 6 p.m. at the Newport YachtingCenter. This year Skipper's Restaurant in South Yarmouth will be competing in the "Best Clam"category. For information call 401-846-1600 ext. 218 Genevate launches search engine Genevate Corporation has launched CapePropertySearch.com , a real estate search engine and resource directory available on-line for con- sumers, buyers, sellers and realtors. For details call 508-564-5676 or visit www.genevate.com. Meehan to host Figawi Charity Ball DougMeehan willserve asMaster of Ceremonies at the 20"' annual Figawi Charity Ball being held this Saturday at the Sheraton Hyannis Resort. He is the television helicopter reporter for WFXT and is a graduate of Den- nis-Yarmouth High School. Sotheby's wins high kudos A new Luxury Customer Experience Index Survey from the New York-based Luxury Institute has proclaimed that Sotheby's International Realty has earned top honors with a score of 73. GMAC Real Estate and RE/MAX scored 68.4 and 67.7 respectively. Free seminar in Hyannis The Osterville office of Ryan Beck & Co. has scheduled a seminar at the Cape Codder Resort & Spa on Route 132 in Hyannis May 24 at 6 p.m. Hear Joseph Battipaglia , Chief Investment Officer, speak about the market and products available. RSVP by calling 508-420-7014 or 866-293-1799. Eldredge Room opens for season Chef Toby Hill from the Eldredge Room restaurant at the Queen Anne Inn in Chatham has announced that the restaurant offering American- inspired cuisine is open for the season. Tech council members to meet Members of the Cape Cod Technol- ogy Council meet June 2 at the New Seabury Country Club in Mashpee for aScrub-a-Dub-Dub. Call 508-771-6308 for details. Merrill receives designation Janice Merrill has completed the re- quirements for and has been awarded the Accredited Buyer Representative designation. She works at Century 21 Cobb Real Estate. Opportunity Knox Cape Cod Community College will host a seminar for real estate profes- sionals on "value-added selling"June 6. The speaker, hosted by the Jack Cotton Center for Real Estate Studies at the college , will be David Knox, an international real estate sales profes- sional. On his agenda is the tricky topic of "maintaining price." Registration is at 8:15 a.m. at the college's Tilden Arts Center, and the talk begins at 9 a.m. Registration before May 24 is $25, and $35 thereafter. To sign up, call 508-362- 2131 and ask for the registration office. Guide to Cape Cod available The Official 2006 Guide to Cape Cod is available at AAA offices , trade shows and by request. Call 508-362- 3225 or visit www.CapeCodChamber. org to order a copy. Museum receives anonymous gift The Cape Cod Museum of Art in Dennis recently received an anony- mous gift of an untitled painting by Provincetown artist and teacher Hans Hofmann , known as the father of Abstract Expressionism. Burns earns professional designation Carol Burns of Realty Executives of Cape Cod has recently been awarded the designation of Accredited Staging Professional. Gibbs-Bailey honored At the annual Governor'sConference on Travel & Tourism in March, Betty Gibbs-Bailey ofthe FalmouthChamber of Commerce was the Cape Cod recipi- ent of the state's Hospitality Award. Cape Associates celebrates 35 years Ocean Edge Resort in Brewster was where employees from Cape Associ- ates of Eastham and Barnstable held their 35"' anniversary when several annual awards were presented. Servsafe training in Dennis Learn about food safety for the food industry June 5, 6, 12and 13from 8:30 a.m. to noon at the Elder Services, 68 Route 134 in Dennis. Registration required by June 1. Fee is $150 or $50 for recertification. Call 508-375-6697 for details. Sponsored by the Cape Cod Cooperative Extension. Insurance women to meet The Cape Cod Chapter of the Mas- sachusetts Association of Insurance Women holds its monthly meeting May 24 at 5:30 p.m. at The Heritage House Restaurant , 259 Main St. in Hyannis. Installation of off icers , a scholarship award and vendor ap- preciation will be on the agenda. For reservations , call 508-564-5188. Golf guide on the racks The Cape Cod Chamber of Com- merce in partnership with Northeast Publications Inc. has issued 60,000 copies of its 2006 Annual Golf Guide to Cape Cod , "The Golf Coast." Also available on-line at www.capecodgolf- coast.com , it is a 72-page , full-color , glossy magazine providing informa- tion, a map, directory, lodging and dining information , and more. Wyman at Cape Coop means business Peter H. Wyman has joined Cape Cod Cooperative Bank as a business devel- oper office. BankPresident Joel G. Crow- ell noted Wyman's 24 years of banking experience and lauded his "strong com- mitment to excellent customer service and community involvement... " Most recently, Wyman worked here on Cape Cod as a Business Develop- ment/Commercial Loan Officer with Cape Cod Five Cent Savings Bank. Prior to that he was with Cambridge Trust Company from 1984-2004, where he served in the position of Business Development Officer. Wyman, who lives in Sandwich, will work from the bank's Yarmouth Port branch. A member of the Cape Cod Canal Regional Chamber of Commerce, Wyman was a member of the Beacon Hill Business Association, both the Boston and Cambridge chambers of commerce and has served astreasurer for the Cam- bridge Public Access Corporation. ZZBUSINESS BRIEFS — CONTINUED FROM PAGE A:8 most, and to attract new cus- tomers by featuring products that have interested other first-time buyers. Youwillalso be able to scale back products that are less interesting. A drilldownreport williden- tify which products in your mix are contributing the most to your bottom line, and the best sellers don't always contribute the most revenue. Of course, you would want to focus your marketing effort on the products that generate the most revenue overall, and a low-margin item that is an easy close may be more profit - able than ahigher marginitem that is less popular if the sales volume is sufficient. An addi- tional benefit isthe possibility of cross-sells and up-sells. A customer interested in an item available at three qual- ity levels (good/better/best ) might prefe r a higher level if he was aware that it was available (up-selling). That same customer might want accessories to go along with the product (cross-selling) . The most critical part of a Web site sale is the checkout process. Thisisthe most likely place for a visitor to abandon a shopping cart, and it is cru- cial that the business owner know exactly where and why. Perhaps navigation becomes confusing, or the form fields are intimidating. Whatever the reason , using click-by- click analysis, good business intelligence software should be able to locate the exact field that the visitor abandoned. This helps pinpoint areas in the Web site design that need improvement. After the changes are made, conversion rates can be measured again to gauge the effects of the changes. Software that performs these analyses and more is widely availablecommercially. These programs range from shareware that is relatively inexpensive to custom pack- ages costing thousands of dollars to create and can carry a hefty monthly usage fee. Their capabilities and ease of use vary almost as widely, but most smallbusinesses can adapt an "off-the-rack" pack- age to their needs. Several will be reviewed in next month's column. Stan Elias writes on business technol- ogy issues and operates Tensor Communications , a West Barnstable marketing communications agency that specializes in technology-based businesses. He can be reached at 323- 401-1290 or TensorComm@comcasl. net. Tech files... CONTINUED FROM PAGE A:8 proper defense, the Licensing Authority ordered the show cause hearing held until June 5 at which time the commit- tee will determine whether Kendrick's licenses should be modified , suspended or revoked. The rescheduled hearing will be re-advertised as the Barnstable Police Depart- ment added to the items scheduled for review. Ac- cording to Consumer Affairs secretary Christine Ade, an addition was made stating, "A request has been made by the Barnstable Police Depart - ment to reduce the operating hours of the restaurant to 11 p.m. " Kendrick'sisunder scrutiny for ongoing problems includ- ingviolationsof town codes re- lating to supervision,loitering, noise, and failure to comply with statutory requirements , health and building codes. Kendrick's... i TH ! l I $U I ^'1 s^s^sW ^^^H l^^^H m^Lmm m^L^m^mm HA Hi H I 3^H^^^ Turn simple window replacement into serious home improvement. u L u m Andersen.! ^ Andersen ' now otters a Replacement Window! VC'irh then rich wood interiors, traditional detail and beautiful low- maintenance exteriors, Andersen ' 400 Series Woodwright double-hun g windows can make a dramatic difference in the wav a home looks. They are available in oak, map le or pine to complement an) decor, and custom sizing makes them the perfect choice tor replacing virtual!) any window. 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