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March 3, 2006     Barnstable Patriot
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March 3, 2006
 
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Letters to the editor The Barnstable Patriot welcomes letters to the editor. Please keep them brief and either type or print them neatly. Include name, address and telephone number. Anony- mous letters will not be published, but names will be withheld upon request. We reserve the right to edit all submissions. THE BARNSTABLE PATRIOT, P.O. BOX 1208, HYANNIS, MA 02601 OR E-MAIL TO letters@barnstablepatrlot.coin QggeCp dl C H A M B E R OF C O M M E R C E FROM THE CEO By Wendy K. Northcross www.capecodchamber.org H ave you ever been sitting at your desk, getting inundated from all sides with market- ing opportunities,customer service training problems, the need to get out that staff memo or better yet, a key communication to your cus- tomers,and then wondered , "What would Theo do?" We might have the answer! We recommend you re- port for "Spring Training" at the 3rd Annual BizWiz Conference & Marketplace, set for Tuesday, March 14, 2006 at the Four Points by Sheraton Hyannis Resort. In just a few hours, you'll sharpen the saw. Warm-up starts at 7:30 a.m. Keying into a baseball theme, highlights will in- clude interactive clinics, a Hall of Fame of more than 60 business exhibitors and a luncheon keynote speech by Dr. Charles Steinberg, executive vice president of public affairs for the Boston Red Sox. Dr. Stein- berg, an entertaining and enlightening speaker, will tell us how the Red Sox fo- cused on fan relationships. A new feature at this year's event will be Hos- pitality Industry Outlook 2006 breakfast, as we partner with the Cape Cod Hospitality Marketing As- sociation (CCHMA) and Massachusetts Lodging Association (MLA). This Outlook features research and stats from Pinnacle Research and a look at the spring-into-summer ad campaign by the Cape Cod Chamber and the Mass. Office of Travel & Tourism. Clinics will focus on the themes of communication, marketing and customer service skills, with titles like "The Future Ain't What it Used to Be" and "Knock One Out of the Park."Also new this year are info bursts - a series of quick 15-minute sessions that will allow attendees to hear a large variety of tips in a short amount of time. Thanks to the sponsor- ship of Eye Health Services and Cape Cod Economic Development Council, the cost to attend the 2006 BizWiz event has been lowered to $25 for Cape Cod Chamber, CCHMA and MLA members and affiliates; $35 for non-mem- bers. This fee covers all speakers and trainers, a continental breakfast and lunch. To register, please contact 508-362-3225, ext. 518 or 515, or e-mail sonia@capecodchamber. org. The snow date for the 2006 event is Wednesday, March 15. Partial proceeds from this year's event will ben- efit the Cape Cod Baseball League, whose officials will be on hand to offer running commentary and "fun"raisers like testing your pitching speed. BizWiz is produced by the region's premier business organizations, including the Cape Cod Chamber of Commerce, Coastal Community Capital, the county's Cape Cod Economic Develop- ment Council, Cape Cod Times, Eye Health Ser- vices and WQRC/CapeCod. com/Ocean 104. BizWiz Friends include Cape Cod Five Cents Savings Bank, Eastern Bank, Sovereign Bank and Rockland Trust Company. The event is also supported by the 15 local chambers of commerce - including the Hyannis Area Chamber of Commerce - as well as Citizens Bank, KeySpan Energy and Cape Business Magazine. The writer is CEO ol the Cape Cod Chamber ol Commerce. BYOS at Harry's kicks off project DAVID STILL II PHOTO BREAKING GROUND - Not familiar with BYOS? For Harry's Grill and Bar, it meant Bring Your Own Shovels for the groundbreaking of what will be its new home on Main Street in Hyannis. A project bydeveloper DanAdamsofWestBarnstable (foreground) will raze Harry's home for more than 30 years. The restaurant , owned by Laddie and Fred Durham (back), will be reborn as the centerpiece of the condominium and office development. Investment house, crafts store drawn to Main Street To relocate in Puritan building By Edward F. Maroney emaroney@barnstablepatriot.com Rick Penn has Main Street's back - and front - covered. The president of Puritan Cape Cod got some good news this week when two busi- nesses confirmed their intent to move into what used to be Colonial Candle's down- town showroom and Puritan's discount store space in Hyannis. Morgan Stanley, the global wealth man- agement firm , will slide down North Street from the Village Marketplace to take up residence in newly-renovated space at the back of the Puritan property, while Color- ful Creations will leave the Festival Mall on Route 132 to take over one of two spaces that front on Main Street. "I was born and raised on the Cape ," said Scott Swaylik, Morgan Stanley branch man- ager. "I've seen the changes on Main Street over the years. Making the investment in Main Street, Hyannis is important. The Penn family and everybody else involved had done a great job. Hopefully, we can add to it and their success and pitch in." The retail space at the back of the building has undergone a total conversion, includ- ing an entirely new facade on North Street. Twenty windows have replaced solid brick walls, and landscape beds will be put in soon. Swaylik said the need to expand and upgrade his company's facultiesprompted the move. The business began as a Dean Witter office at 33 Bassett Lane in 1988, Dean Witter was bought by Morgan Stanley in 1997, and the Hyannis office moved to North Street in 1999. Swaylik has been with the company since 1988. "We're global wealth managers," he said. "As we know, Cape Cod is becoming more of a globally known location." Back to Main Street Jane Irving is a Main Street kind of per- son - Falmouth's Main Street, that is. Colorful Creations, which its owner de- scribed as "a very specialized crafts store where we cater to scrapbooking and rubber stamping," started out in the Queen's Buy- way building in downtown Falmouth. Later, another store opened in the Festival Mall on Route 132 in Hyannis, and Irving closed the Falmouth shop. "We went into the (Festival) plaza to try that out," she said. "It's been fine, (but) when we saw that (Main Street) space opening, it seemed like the perfect fit." As the only non-chain store in the plaza, Irving said, she missed the "homey, walk-in" business of a Main Street locale. Her store manager, who lives in Hyannis, campaigned with her Falmouth-dwelling employer to locate on Main Street here. "As the revitalization has gone on, and work has been done across the street , it just felt it was a good fit," Irving said. Colorful Creations is the "common thread" that binds "lots of regular custom- ers who become friends with each other," said Irving. The store offers classes with local and special instructors, including one who's coming in from California on March 27 (Irving is hoping to be open on Main Street by that date). Penn said Puritan is still looking for one more tenant to All out the Main Street side of the building. Editor 's note: The Patriot leases space in the Puritan building. Beard's clever ad campaign could have some seeing green amid the white By Kathleen Manwaring kmanwaring@barnstablepatriot.com KATHLEENA MANWARING PHOTO TURNING WHITE INTO GREEN - As the snow came down yesterday, Glenn Barkley, general manager at Dick Beard Chevrolet and Beard Subaru in Hyannis, was all smiles. If the snow reached the five-inch mark, the auto dealership will be making a number of new car owners very happy as everyone who purchased a car between Feb. 13 and 20 will be getting $5,000. The giveaway is part of Beard's "5 inches gets you $5,000" ad campaign. Let it snow, let it snow, let it snow! At least five inches, anyway.That wasthe mantra beingchanted by drivers who purchased automobiles from Dick Beard Chevrolet and Beard Subaru in Hyannis recently. Chantingright along withthem was Glenn Barkley, Beard's general manager. "It could happen and I hope it does," said Barkley in a tele- phone interview Wednesday. The significance of snow, particularly the amount an- ticipated, has to do with a savvy ad campaignrun by the auto dealership prior to Feb. 20. The ad promised $5,000 to anyone who purchased a vehicle from Beard between Feb. 13 and 20 providing it snowed 5 inches or more on March 2. At press time, the Hyannis area was expecting anywhere from 3 to 6 inches according to a score of local meteorolo- gists.However,whereit snows five inches or more is the key. "The weather that counts is at Barnstable Municipal Airport," said Barkley. The official count was to be taken by Weather Watch, astreamlinedweather service based in Florida. To obtain storm totals at midnight on Thursday, WeatherWatchwas saidto be utilizingstate of the art radar that would pinpoint a specific measurement at a given location. At 4:15 yes- terday afternoon Tim Root of Weather Watch claimed snow accumulationofapproximate- ly 1.25 inches, while Regina HillinDepartmentAssistance at Barnstable Municipal Air- port said there was about 4 inches on the ground. The idea for the ad cam- paignand potentialcash give- awaywasbrought to Beard by its advertising staff. "Our ad agency put it in front of us," said Barkley."Wehad the op- tion of going with amount of rainfall orlowest temperature or snowfall totals.Wethought with it being wintertime on Cape Cod that snowfall was what we would go with." Those ad folks obviously knew what they were doing. The week of Feb. 13 was the best of the month for Beard. "It created a lot of excite- ment,"said Barkley."It added a little bit of fun to the shop- ping experience." Should the snow total have reached the five-inch mark before midnight last night, Beard was looking at doling out nearly$250,000to patrons whopurchased carswithinthe required time frame. While that amount may seem daunting, Barkley was ebullient asthe snowforecasts were broadcast. "I've been watchingright along,"he said. "They were callingfor rain for about aweek,then amix,and now snow." So why wouldn't the deal- ership be more concerned? Insurance. "Insurance make it so that we're covered if the snow actuallyhappens,"Bar- kley explained. "Everybody's excited. I don't think anyone bought acarwho didn't intend to, but I think it may have spurred them to come inwhen they did." Those who purchased cars during that fateful week were notified upon taking delivery of their vehicles. No doubt if the weathermen and women werecorrect,Beard Chevrolet- Subaru will find the phones ringing steadily today. Bring it on! l|*mRalph G. 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